Cases in Sport Marketing

By George Milne, Mark A. McDonald, George R. Milne

Book Overview

Fifteen case studies that simulate real-life situations for sport marketers/managers show students the profession in action and let them practice sport marketing concepts and strategies.
The cases have been carefully selected to represent the full sp

• Format: Paperback
• Language: English
• ISBN: 0763708631
• ISBN13: 9780763708634
• Release Date: November 1998
• Publisher: Jones & Bartlett Publishers
• Length: 351 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.1" x 9.0"

Customer Reviews

A great book by a great teacher

Prof. Milne and Prof. McDonald do a great job in displaying the ins and outs of Marketing in the Arena of professional Sports... This book explains how basic and advanced marketing principals and practices are applied and are to be applied to the succesful marketing or a professional sports franchise. If you are a business studet or recent graduate and want a fun and rewarding career read this book and get all the info you need.