Cases in Marketing Management

by Luiz Moutinho

This work sets out to bridge the gap between academia and the real world, to develop students' essential marketing experience and skills by casting the reader into the role of decision maker.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0201627442
• ISBN13: 9780201627442
• Release Date: June 1995
• Publisher: Addison Wesley Longman
• Length: 390 Pages