Cases in Advertising Communication Management

By Stephen A. Greyser

Book Overview

A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131161385
• ISBN13: 9780131161382
• Release Date: December 1996
• Publisher: Prentice Hall
• Length: 784 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.3" x 6.5" x 9.2"