Case Studies in Merchandising, Apparel and Soft Goods

By Michele M. Granger

This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles and soft goods industries.

• Format: Paperback
• Language: English
• ISBN: 1563670852
• ISBN13: 9781563670855
• Release Date: December 1995
• Publisher: Fairchild Books
• Length: 320 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"