Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

by Libby Gill

Book Overview

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 113727851X
• ISBN13: 9781137278517
• Release Date: August 2013
• Publisher: Palgrave MacMillan
• Length: 234 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.5"