Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

By Bob Garfield and Doug Levy

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591845777
• ISBN13: 9781591845775
• Release Date: March 2013
• Publisher: Portfolio
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.2" x 6.3" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher