Candidates, Consultants, and Campaigns: The Style and Substance of American Electioneering

By Frank Luntz

Widely vilified yet extensively copied, the techniques employed in American elections exert a fascination throughout the world. Bombarded with skillfully crafted political advertising, the American... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0631162623
• ISBN13: 9780631162629
• Release Date: January 1988
• Publisher: Blackwell Publishers
• Length: 272 Pages
• Weight: 1.25 lbs.