Canadian Marketing Cases

By Gordon H.G. McDougall and Charles B. Weinberg

Appropriate for a variety of marketing courses at the college and university level. Canadian Marketing Cases is written with today's college and university students in mind. The book is designed to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 013087843X
• ISBN13: 9780130878434
• Release Date: June 2002
• Publisher: Pearson Education Canada
• Length: 352 Pages
• Weight: 1.00 lbs.
• Dimensions: 9.3" x 0.8" x 7.0"