Buying Trances: A New Psychology of Sales and Marketing

By Joe Vitale

Book Overview

Praise for Buying Trances "The genius of Joe Vitale has never shone brighter. This thoroughly documented and easy-to-read book is the first of its kind. Vitale gives you the keys to their minds. All you have to do is turn the keys. They said 'yes' to you long before you said a word and they were begging to buy from you shortly after you uttered your first sentence. Buying Trances is an exciting ride to the edge of the mind. His finest work to date." -Kevin Hogan, author, The Psychology of Persuasion and Covert Hypnosis "This book maps marketing's final frontier-the customer's mind-and exposes the buying trance. Frankly, this may be the smartest marketing book ever written." -Dave Lakhani, coauthor, Persuasion: The Art of Getting What You Want "As with all of Vitale's books, there are magical secrets chucked out like a mad Vegas poker dealer on every page. Not only will you learn to put people into buying trances with this book, the act of reading it will put you in a trance and force you to master it." -Mark Joyner, #1 bestselling author, The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less "Vitale's expertise in hypnotic marketing combined with his extensive research challenges the reader on many different levels. He forces you to delve deeper into the benefits of creating a buying atmosphere and a trance-like desire on the part of your prospect. I found this an absolutelyfascinating book." -Joseph Sugarman, President, BluBlocker Corporation "Buying Trances is not your run-of-the-mill marketing book. It's an exceptionally well-written, well thought out, high-level work that gives the reader unique insights into how to capture a prospect's attention. Cutting-edge stuff that is a must for every serious marketer to absorb and implement." -Robert Ringer, author, To Be or Not to Be Intimidated?: That Is the Question "Vitale's understanding of how and why people think and act like they do is remarkable. Byunscrambling complex ideas and explaining them in simple language, he reveals how to fashion messages that will turn people into compulsive buyers of our products and services. Now we can take control and create the buying trance. It's a totally refreshing and very effective approach to hugely profitable sales and marketing " -Winston Marsh, veteran Australian marketer

• Format: Hardcover
• Language: English
• ISBN: 0470095199
• ISBN13: 9780470095195
• Release Date: March 2007
• Publisher: John Wiley & Sons
• Length: 209 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.1"

Customer Reviews

buying trances

An absolutely enlightening book, a must have for anyone in the business of writting copy or their own advertising.

Buying Trances, sales and marketing

Buying Trances: A New Psychology of Sales and Marketing by Joe Vitale was even better than I expected. To me it goes beyond Hypnotic Writing and Hypnotic Writing is one of my favorite books, I even travel with it. The wild thing about Buying Trances is the stories Joe uses to get his point across and he does this in a very classy, sophisticated way. Not only does he know what a nested loop is, he uses them frequently and he takes it a high art form. I like that Joe does persuasion without manipulating the reader, in fact he even lets you know how to spot when you're being manipulated by shifty salespeople who use NLP and Hypnosis to take advantage of people when that was not the purpose of NLP and hypnosis to begin with, those tools were created to help people. It is very clear Joe is here to help others, so what if he plugs his websites and books, I'm glad he does frankly and the reason is because in his book The Attractor Factor he mentions these special monks he contacted to help his friend who was dying in the hospital, long story short, the girl was healed over night. Because of this story I hired the monks myself to help with a dicey situation and that situation shifted completely in my favor within 3 days of me contacting them. What I'm trying to say is this, Vitale gives vital information, he teaches you , he shows you how to do it yourself. How to get those sales and he does it in a spiritual way to boot! I was taught, Feed a man a fish you feed him for a day, show a man how to fish and you feed him for life. Joes teaches you the how to of having a better life and business. His books are consistently relevant and packed with little known tid bits of information that have helped me tremdously which is why I'm a loyal customer.Love MagicWrite to IgniteThe Power of Net MagicKelly Karate Encounters The Moon Princess

This book helped me grow my e-newsletter sign up list in one month!

I love this book and keep it on my desk to remind me to consider the teachings each time I write any type of marketing copy. This book helped me grow my e-newsletter sign up in one month by A. offering something for Free and B. by getting people to take action immediately. Thank you Dr. Vitale! I adore you and thank you for always trying to help your fans by providing helpful and Free information on your blog. You are a blessing!

An Entrancing Book

Joe Vitale shows how to get a jump on the competition by reaching the customer's unspoken even hidden motivations to buy. By focusing on the customer's needs using open-ended and inward oriented questions rather than on the salesperson's avarice a win-win situation is inevitable. The book's examples, suggestions and antecdotes are entrancing.Buying Trances: A New Psychology of Sales and Marketing

I haven't been able to put it down

This book is truly a pillar in my library. I picked it up in the book store yesterday. I saw Joe's name on it, I had to! ;) I opened it up to a random page and started reading. Right there in the middle of the book store, on page 173, I read the sentence. My entire outlook changed. After 3 years of studying book after book, and ebooks alike, a total mess of learning from many sources came together in just 27 words. Poof! I've got a whole new frame of reference for connecting with my customers. Right then, I flipped to the front of the book and started reading, I've hardly stopped to eat. I am studying every idea. To be fair, that one sentence was not Joe's. But don't get me wrong, every part of the book before it prepares you with the tools necessary to take over the world one customer at a time. That sentence is a totally a surprise gift. A few years ago I heard an interview where Joe was talking about cyber-writing. Since then I have seized every opportunity to pick up Joe's products. Many of them were much more expensive than this one. But This one is my favorite. Buy this book and transform everything you ever thought you knew about connecting with people.