Current publishing wisdom suggests books put out by traditional New York publishers as well as via any number of new independent platforms can sell well, but only when accompanied by a healthy amount of social proof in the form of online reader reviews. This, however, may be myth. Not that readers taking the time to express appreciation for a book never has an impact on potential book sales, but at least in this long-term author's experience, there does not always seem to be a direct correlation. Titles with bad reviews (or no reviews whatsoever!) can sometimes outsell others that boast extensively descriptive 5-star reviews. Join ex-NY editor Cristina Salat -- who has made a full-time, decades-long career out of making a living within traditional legacy publishing as well as the evolving independent publishing industries -- as she explores why so many new 'experts' these days seem to be pushing the idea that without reader reviews a book is destined to go nowhere. A Green Flame Omnimedia Slim: Life's defining moments in slender volumes. We exist at a time when each choice matters.
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