Business World 2

By Lawrence J. Gitman

Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are new to the second edition or have been throughly revised to meet the needs of lecturers.

• Format: Hardcover
• Language: English
• ISBN: 0471805963
• ISBN13: 9780471805960
• Release Date: January 1987
• Publisher: John Wiley & Sons
• Length: 804 Pages