Business to Business Marketing Management: A Global Perspective

By Jim Blythe and Alan Zimmerman

Book Overview

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to their company and specialist product... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0415537037
• ISBN13: 9780415537032
• Release Date: May 2013
• Publisher: Routledge
• Length: 528 Pages
• Weight: 2.50 lbs.
• Dimensions: 1.0" x 7.4" x 9.7"