Business Research Methods and Statistics Using SPSS

by Robert P. Burns and Richard A. Burns

Book Overview

Business Research Methods and Statistics Using SPSS provides a simple, easy to follow, and non-mathematical approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context,...

• Format: Paperback
• Language: English
• ISBN: 1412945305
• ISBN13: 9781412945301
• Release Date: December 2008
• Publisher: Sage Publications Ltd
• Length: 560 Pages
• Weight: 2.25 lbs.
• Dimensions: 1.3" x 7.2" x 9.0"