Business Relationship Management and Marketing: Mastering Business Markets

By Michael Kleinaltenkamp

Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.

• Format: Hardcover
• Language: English
• ISBN: 3662438550
• ISBN13: 9783662438558
• Release Date: October 2014
• Publisher: Springer
• Length: 338 Pages
• Weight: 1.46 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"