Business Plans that Work

By Jeffry A. TimmonsAndrew ZacharakisStephen Spinelli Jr., et al.

Book Overview

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan With any endeavor, good planning is the key to good results-especially in the launch of a new business or product.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071412875
• ISBN13: 9780071412872
• Release Date: April 2004
• Publisher: McGraw-Hill
• Length: 183 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 6.3" x 9.1"

Customer Reviews

excelente guia para planes de negocios

un libro que tiene una vision muy directa. ideal para personas que hacen planes de negocios para presentar a futuros accionistas.

Best small book on step-by-step Business Plans

This small book does a splendid job in explaining the business planning process more simple and uncomplicated than most books on business planning that often are too comprehensive and detailed - sometimes probably creating "paralysis by analysis" for the users. The approach is a practical step-by-step procedure with the same specific case study throughout the book ("FireFly Toys"). At the end of the book, there's an alternative case study - including Powerpoint presentation - on another industry ("Fossa Medical"). Both case studies' 4-page executive summaries should inspire each and every manager to present his venture or business in this concise and exemplary manner... It is indeed a no-nonsense guidebook and I especially like the small critical comments that the authors have inserted in the margins (as speech balloons). Being a corporate strategist, I spend most of my time working with strategic issues including business plans. So I read a book on this topic with a subtle skepticism. But it was a pleasant surprise ;-) Thus, I can highly recommend this easy-to-read 183-page book. Peter Leerskov, MSc in International Business (Marketing & Management) and Graduate Diploma in E-business