Business Marketing

By Roger Gomes, Patricia A. Knowles, Frank G. Bingham

Book Overview

The Bingham and Gomes approach to business marketing provides students with the practical grounding they need to become successful business marketers by addressing real issues that face B2B marketers... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072859113
• ISBN13: 9780072859119
• Release Date: January 2004
• Publisher: Irwin/McGraw-Hill
• Length: 475 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"

Customer Reviews

An excellent business marketing book

With this unique book a person can be introduced to the world of business marketing and its differences with consumer marketing. Study the different strategies used in business marketing and improve the income of your company!