Business Marketing Strategy: Cases, Concepts, and Applications

By V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarity Jr.

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 025616911X
• ISBN13: 9780256169119
• Release Date: December 1994
• Publisher: Irwin Professional Publishing
• Length: 850 Pages
• Weight: 3.50 lbs.