Business Marketing Management: Marketing of Business Products and Services

by Robert W. Eckles

Using a hands-on approach, this text offers coverage of the environmental, organizational and managerial variables marketers face in business-to-business markets. Drawing on the literature in the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0131053965
• ISBN13: 9780131053960
• Release Date: January 1990
• Publisher: Prentice Hall
• Length: 488 Pages