Business Communication: Process & Product

By Dana Loewy and Mary Ellen Guffey

Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today's competitive labor market. MindTap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using LinkedIn effectively and creating a winning resume. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future.

• Format: Hardcover
• Language: English
• ISBN: 0357984102
• ISBN13: 9780357984109
• Release Date: March 2024
• Publisher: Cengage Learning
• Length: 646 Pages
• Weight: 3.40 lbs.
• Dimensions: 1.2" x 8.3" x 10.5"