Business Communication: Polishing Your Professional Presence

By Barbara Shwom, Lisa G. Snyder, Lisa Gueldenzoph Snyder

Book Overview

Key Benefit: For courses in Business Communication Communication in Business Practices Business Communication: Polishing Your Professional Presence helps readers achieve the highest level of professionalism when conducting business. With a clear communication model that helps readers professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. The Third Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares readers for social and communicative challenges they will face as businesspeople. Key Topics: Developing Your Professional Presence; Working with Others: Interpersonal, Intercultural, and Team Communication; Managing the Communication Process: Analyzing, Composing, Evaluating; Communicating Routine Messages and Building Goodwill; Communicating Persuasive Messages; Communicating Bad News; Communicating through Social Media; Finding and Evaluating Business Information; Preparing Persuasive Business Proposals; Preparing Business Reports; Preparing and Delivering Business Presentations; Communicating Your Professional Brand: Social Media, R?sum?s, and Cover Letters Market : This book is a useful reference for those who are looking to polish their professional communication skills.

• Format: Paperback
• Language: English
• ISBN: 0133863301
• ISBN13: 9780133863307
• Release Date: June 2015
• Publisher: Pearson
• Length: 624 Pages
• Weight: 2.60 lbs.
• Dimensions: 0.9" x 8.4" x 10.7"