Business Alliances Guide: The Hidden Competitive Weapon

By Robert Porter Lynch

Book Overview

Business alliances are rapidly growing as a means of meeting new competitive challenges. Robert Lynch is one of America's leading experts on this increasingly important topic and in this book he shares his knowledge, as well as compelling case studies, with the corporate world.

• Format: Hardcover
• Language: English
• ISBN: 0471570303
• ISBN13: 9780471570301
• Release Date: February 1993
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.37 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"

Customer Reviews

Excellent summary and guide to Business Allinaces

What is an alliance? How are they Competitive Weapons? All this and more are covered in detail. Major questions such as who to ally with and who not to are covered. For the smaller company, beware of the white knight that needs your technology, offers large cash infusions, but on the condition that all loans are due if a single payment is late. Why? Read the book and find out. Subjects covered include when to form an alliance, criteria for allies and how to find them, project planning suggestions, goals and objectives, exit clauses, and other basics. Charts and checklists abound to help gauge chances of success or help ferret out causes of failure. The book is rich in the personal experience of the author in building, and executing successful alliances. Whether reading fast for a general overview, or slow for detailed information the book is well written, with charts, graphs, checklists, and detail of alliances. The Business Alliances Guide should be required reading for anyone contemplating alliances in any form.