Building Distinctive Brand Assets

by Jenni Romaniuk

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.

Building Distinctive Brand Assets is divided...

• Format: Hardcover
• Language: English
• ISBN: 0190311509
• ISBN13: 9780190311506
• Release Date: May 2018
• Publisher: Oxford University Press
• Length: 248 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 6.3" x 9.2"