Building a World Class Service Organization (Assessment Tool)

By Jochen Wirtz

Book Overview

Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources.

• Format: Paperback
• Language: English
• ISBN: 1944659455
• ISBN13: 9781944659455
• Release Date: October 2017
• Publisher: Ws Professional
• Length: 34 Pages
• Weight: 0.13 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"