Building a Culture of Health: A New Imperative for Business

by John A. Quelch and Emily C Boudreau

Book Overview

This ambitious volume sets out to understand how every company impacts public health and introduces a robust model, rooted in organizational and scientific knowledge, for companies committed to making positive contributions to health and wellness. Focusing on four interconnected areas of corporate impact, it not only discusses the business imperative of promoting a healthier society and improved living conditions worldwide, but also provides guidelines...

• Format: Paperback
• Language: English
• ISBN: 3319437224
• ISBN13: 9783319437224
• Release Date: September 2016
• Publisher: Springer
• Length: 174 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"