Broadcasting in America Brief

by Christopher H. Sterling, Sydney W. Head, Thomas Spann

Book Overview

This shorter, paperback version of the classic Broadcasting in America, provides thorough yet concise coverage of all major areas of broadcasting and electronic media.

• Format: Paperback
• Language: English
• ISBN: 0395731577
• ISBN13: 9780395731574
• Release Date: January 1996
• Publisher: Houghton Mifflin
• Length: 384 Pages
• Weight: 1.54 lbs.

Customer Reviews

Covers the Subject Well

Among the historical aspects of broadcasting covered are: development, technology, economics, programming, impact, regulation, and international aspects. The book's beginning tells us that broadcasting has consequences and that theme runs through the text. We're given clear definitions of the key terms used by media professionals and a historical context of their development.Appropriate charts, graphs, and photos add an element of visual explanation to accompany the written descriptions. The sections on regulation and audience research emphasize the importance of those two components for students interested in entering the field. This book is a good introduction to the industry's founding and place in American culture.