Breakthrough Business Negotiation: A Toolbox for Managers

By Michael Watkins and Michael D. Watkins

Book Overview

Breakthrough Business Negotiation is a definitive guide to negotiating in any business situation. This smart and practical book by Michael Watkins, a leading expert in negotiation at Harvard Business School, presents principles that apply to any negotiation situation and tools to achieve breakthrough results. Step by step, Breakthrough Business Negotiation demonstrates how to diagnose a situation, build coalitions, manage internal decision making, persuade others, organize a deal cycle, and create strategic alliances. Watkins also explains how to prevent disputes from poisoning deals.

• Format: Hardcover
• Language: English
• ISBN: 0787960128
• ISBN13: 9780787960124
• Release Date: June 2002
• Publisher: Jossey-Bass
• Length: 320 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"

Customer Reviews

Packed With Knowledge!

If you say po-tay-toe, and they say po-tah-toe, you say to-may-toe and they say to-mah-toe, you can work the whole thing out. Just ask Michael Watkins, Harvard associate professor and author of this solid primer on how to conduct effective negotiations. While "breakthrough" may seem like a title marketing pitch, since many of these techniques have been covered in other books, he organizes the material thoughtfully. Watkins...

Packed with Knowledge!

If you say po-tay-toe, and they say po-tah-toe, you say to-may-toe and they say to-mah-toe, you can work the whole thing out. Just ask Michael Watkins, Harvard associate professor and author of this solid primer on how to conduct effective negotiations. While "breakthrough" may seem like a title marketing pitch, since many of these techniques have been covered in other books, he organizes the material thoughtfully. Watkins...

What To Do When You've Gotten Past No

This book describes and demonstrates, with various case studies revisited throughout the book, a number of intermediate negotiation concepts. Readers with experience in negotation will find themselves looking up from time to time saying, "Oh, that thing has a formal name!" For example, the tendency of one party to discount or ignore conciliatory overtures from the other side is called "reactive devaluation." Labelling the...