Breaking Through the Noise: Presidential Leadership, Public Opinion, and the News Media

by Eshbaugh-Soha Matthew Peake Jeffrey S, Jeffrey Peake, Matthew Eshbaugh-Soha

Book Overview

Modern presidents engage in public leadership through national television addresses, routine speechmaking, and by speaking to local audiences. With these strategies, presidents tend to influence the media's agenda. In fact, presidential leadership of the news media provides an important avenue for indirect presidential leadership of the public, the president's ultimate target audience. Although frequently left out of sophisticated treatments of...

• Format: Hardcover
• Language: English
• ISBN: 0804777055
• ISBN13: 9780804777056
• Release Date: August 2011
• Publisher: Stanford University Press
• Length: 264 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"