Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding

By Joseph Hancock

Brand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual's interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value.

• Format: Paperback
• Language: English
• ISBN: 1563676222
• ISBN13: 9781563676222
• Release Date: June 2009
• Publisher: Fairchild Books
• Length: 240 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 6.1" x 9.0"