Brands with a Conscience: How to Build a Successful and Responsible Brand

By Nicholas Ind

Book Overview

Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.

• Format: Paperback
• Language: English
• ISBN: 0749475447
• ISBN13: 9780749475444
• Release Date: March 2016
• Publisher: Kogan Page
• Length: 240 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"