Brands, Geographical Origin, and the Global Economy

By David M. Higgins

Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1107032679
• ISBN13: 9781107032675
• Release Date: May 2018
• Publisher: Cambridge University Press
• Length: 344 Pages
• Weight: 1.32 lbs.
• Dimensions: 1.0" x 6.2" x 9.3"