Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place

By James Hammond

A successful business must create a memorable brand and fix it in the consumer's mind. Branding Your Business helps entrepreneurs do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a ""DIY"" brand audit, and how to use marketing NLP and psychological principles to make an impact. Based on the theory that a brand is the total perception a customer has about a company, its products, and its services, Branding Your Business reveals what to do to create and manage successful brands, enabling entrepreneurs to improve profits.

• Format: Paperback
• Language: English
• ISBN: 0749450738
• ISBN13: 9780749450731
• Release Date: May 2008
• Publisher: Kogan Page
• Length: 224 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.7" x 6.3" x 9.1"