Branding for the Public Sector: Creating, Building and Managing Brands People Will Value

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Branding for the Public Sector: Creating, Build...

Edition Description

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision,...

Edition Details

Format:Hardcover

Language:English

ISBN:1118756312

Format: Hardcover

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*Best Available: (ex-library)

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Branding for the Public Sector: Creating, Build...

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