Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

By Ko Floor

Book Overview

Branding a Store shows how to build a strong, independent retail brand to remain competitive in today's global marketplace. It shows how to make your shop a winner. A survival guide for shops that... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749448326
• ISBN13: 9780749448325
• Release Date: November 2006
• Publisher: Kogan Page
• Length: 360 Pages
• Weight: 1.56 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"