Brand Royalty: How the World's Top 100 Brands Thrive & Survive

By Matt Haig

Book Overview

* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen-Daz; Google and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749448261
• ISBN13: 9780749448264
• Release Date: October 2006
• Publisher: Kogan Page
• Length: 329 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.9" x 5.5" x 8.5"

Customer Reviews

Filled cover to cover with ideas to consider when formulating one's own brand

Written by independent marketing and branding consultant Matt Haig, Brand Royalty: How the World's Top 100 Brands Thrive & Survive is an insightful guide to the tips, tricks, and techinques that one hundred of the most popular brands in America and worldwide use to remain successful in an increasingly competitive marketplace. From pioneer brands, that have earned trust across multiple generations (Heinz, Gillette), to brands that market themselves as status symbols (Rolex, Tiffany & Co.), to brands that laud their own consistency (Coca-Cola, Campbell's soup) and much more, Brand Royalty is filled cover to cover with ideas to consider when formulating one's own brand, and charting a direction in which to take it. Highly recommended for small business owners and big business branders or marketing consultants alike.