Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

Book Overview

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230111386
• ISBN13: 9780230111387
• Release Date: May 2011
• Publisher: Palgrave MacMillan
• Length: 244 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.4" x 9.6"