Brand Management: Co-Creating Meaningful Brands

By Michael Beverland

Book Overview

Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1473951984
• ISBN13: 9781473951983
• Release Date: February 2018
• Publisher: Sage Publications Ltd
• Length: 416 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.6" x 7.2" x 9.1"