* WHY DO SOME WEBSITES WIN BIG, while others come in a distant second? * WHAT DOES IT TAKE to win online? * WHAT DIFFERENTIATES the winners from the also-rans? BIZNETS examines the e-commerce... This description may be from another edition of this product.
Fantastic Book for Quixtar IBOs -- and Executives in any company
Published by Thriftbooks.com User , 19 years ago
I bought this book after hearing Frank Feather speak at a major Quixtar function. And I could not put it down, and I have re-read it twice since. . Unlike the previous reviewer, I find the book is packed with research, on all 6 case studies, including the one I am most interested in, Quixtar. Best of all, they don't read like dry academic case studies; they are lively, fast-paced, and to the point. . How anyone can say this book has no research and is not solidly based is beyond me. And I say that as an MBA grad and a PhD candidate who has read almost every significant English-language business strategy book there is available. . If you are a business executive or manager, you will gain many unique insights from reading this book. Yes, many of the facts about these 6 cases have been written about in magazines. But who has the time for all that?! BIZNETS pulls the essence of all that stuff together in one place, and then -- the main point of the book -- draws out common threads on why they are successful, and the strategy lessons we can learn from those common threads of success. You will never find those common threads and lessons in any magazine article, nor in a University lecture hall or text book. . In terms of the Quixtar franchise, which I am using to generate tuition fees and hopefully later build into a major business for myself, Feather offers unique outsider insights which cannot be found elsewhere, and which are an invaluable validation of the business. The world of business is changing dramatically, and those who catch the cusp of this "webolution" (as Feather calls it) will surely benefit. . I rate BIZNETS a sure 5 stars. It is jam-packed with ideas that can only come from a successful strategy consultant who understands and explains where the Internet is taking us. .
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