Biomedical Communications: Purposes, Audiences, and Strategies

By Linda G. Kimmel and Jon D. Miller

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion. The authors explore how to acquire information about biomedical policy, discuss strategies for informing consumers, and present tactics for improving biomedical communication with the public.Using Research to Improve Biomedical CommunicationsThe Public Understanding of Biomedical ScienceStrategies for Communications to ConsumersPublic Attitudes Toward Biotechnology Issues

• Format: Paperback
• Language: English
• ISBN: 0124967515
• ISBN13: 9780124967519
• Release Date: July 2001
• Publisher: Academic Press
• Length: 458 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.9" x 6.1" x 9.0"