Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955

By William Bird

A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0810115859
• ISBN13: 9780810115859
• Release Date: March 1999
• Publisher: Northwestern University Press
• Length: 288 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.0" x 6.0" x 10.0"