Better Brand Health: Measures and Metrics for a How Brands Grow World

by Jenni Romaniuk

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.
Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate...

• Format: Hardcover
• Language: English
• ISBN: 0190340908
• ISBN13: 9780190340902
• Release Date: March 2023
• Publisher: Oxford University Press, USA
• Length: 256 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.4" x 9.3"