Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

by Alexander Manu

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value...

• Format: Paperback
• Language: English
• ISBN: 1032837322
• ISBN13: 9781032837321
• Release Date: June 2024
• Publisher: Routledge
• Length: 248 Pages