Become a Reconized Authority in Your Field

By Robert W. Bly

Book Overview

Un pirata inform?tico irrumpe clandestinamente en el ordenador personal del Papa mientras, en Sevilla, una iglesia barroca se ve obligada a defenderse matando a quienes est?n dispuestos a demolerla. El Vaticano env?a un agente, sacerdote, especializado en asuntos sucios: el astuto y apuesto padre Lorenzo Quart, quien en el curso de sus investigaciones ver? quebrantarse sus convicciones y hasta peligrar sus votos de castidad ante una bella arist?crata andaluza que fascina a la sociedad Sevillana. Cerca merodean tres pintorescos malvados aspiran a mantener viva la copla espa?ola. Un banquero celoso y su secretario lud?pata. Una septuagenaria que bebe Coca-Cola. La tarjeta postal de una mujer muerta un siglo atr?s. Y el misterioso legado del capit?n Xaloc, ?ltimo corsario espa?ol, desaparecido frente a las costas de Cuba en 1898...

• Format: Paperback
• Language: English
• ISBN: 002864283X
• ISBN13: 9780028642833
• Release Date: December 2001
• Publisher: Penguin Putnam
• Length: 288 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.7" x 5.5" x 8.3"

Customer Reviews

Read it carefully with a creative approach

The book is excellent: it has all the elements to make you a guru in your own niche - BUT - you must read it carefully and able to think laterally in order to make in in the 60 days. Use the power of collaboration and delegation and you see that is all feasible in the 60 days allotted. If you really want to make it this book provides you a blueprint but it's you, the one who must make it a priority in your life and make it happen.

Covers all the ways, compares old methods as well as new

Bob Bly's book covers a large number of promotional techniques, yet provides more than enough details on each. What is particularly great about this book are the comparisons of old techniques, like printed newsletters, to newer ones, like e-zines. From his years of experience he provides opinions on which techniques are better to use and under which conditions to use them. He covers several of the secret weapons that he uses for his own firm. I highly recommend this book for anyone in business, and it should be considered required reading by all consultants. Also, any book on direct marketing by Bly is highly recommended -- particularly on Business-To-Business marketing. John Dunbar Sugar Land, TX

Differentiation is Key

I heartily recommend all of Bly's books--this one is no exception. Bly rightfully points out that the difference between an authority (or as Bly puts it, "guru") and everyone else in a particular field is that one individual is perceived as the "expert" while the others remain...well, average. It isn't a matter of the guru knowing more. It's a matter of the guru establishing himself as an expert by using the simple strategies and techniques outlined in this book. Gurus separate themselves from the pack and stand out as someone who is expert in their given vocation. And the truth is that this isn't that hard to do, really. Bly covers everything you need to do to attain "Authority" or "Guru" status. He lays out in simple fashion what needs to be done. All you need is the desire to learn AND implement these steps.If you want to increase your income and your prestige, get this book. You won't be sorry!

Clearly presented, useful information I can use

A few days ago, I received my copy of "Become a Recognized Authority In Your Field In 60 Days or Less!" and it is remarkable. I'm already doing many of the things noted, however, the details you provide really close the loop in my efforts. For example, the 60-day "Become a Guru" action plan puts each step into perspective helping me to stay focused on my niche and message.Actually, my niche was too broad and unfocused, until I got this book. The "skills exercise" on page 16 helped me develop a clear assessment of what I can give to my customers. The book told me about the importance of a balanced niche and then throughout the reset of the chapters instructed me on how to share what it means to my customers.This book is well laid out, easy to read, and knowledge packed. The table of contents is detailed; I find myself using this handbook as a reference tool while developing marketing plans or just tuning my image. Though I could easily reference materials, I think I benefited most from reading the book once from cover-to-cover."Become a Recognized Authority in Your Field In 60 Days or Less!" shares what most people feel about gurus, even provides some insights on where to concentrate your efforts. This book isn't going to help you hide a lack of skill. I recommend `Becoming a Recognized Authority' for anyone who truly has talent to share and is interested becoming the name to know in their target market.

Extremely Practical!

This book is an easy to read but highly informative book on how to become an authority in your chosen field. The topics of the book is arranged systematically and the points are well thought out and are obvious results of a lot of thinking from the author's part. It discusses everything from leading seminars to public relations to writing books and articles to self promotion and profiting from your guru status.This book is a must have for anyone who wants to profit from the author's vast experience and for those who want to take the most out of a well defined route to success.