Persuasion & Influence in American Life

By John Helfers, Joel Steverson, Craig A. Reed Jr.

Well-researched. Unusually coherent. Stimulating. Comprehensive. A top-notch revision of an already fine book! Those familiar with the past editions of this solid and comprehensive introduction to persuasion will welcome the finely tuned Fourth Edition. In it, the authors present the nature and process of social influence in a number of relevant, interesting, and current contexts. Numerous, rich examples drawn from advertising, public relations, politics, religion, education, and the mass media help students recognize the subtle and overt persuasive influences in their own lives. Pertinent discussions of both effective persuasion skills and critical analytic skills equip students with the tools to handle, in a credible, ethical manner, the enormous diversity of persuasive activities going on around them. The interplay of audiences and messages is highlighted in every chapter. This engaging blend of classical persuasion, social psychology, theory, and practice provides readers with a solid foundation to think critically about the persuasion of others and to become effective persuaders themselves. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1478607890
• ISBN13: 9781478607892
• Release Date: January 2014
• Publisher: Waveland Pr Inc
• Length: 445 Pages
• Weight: 1.68 lbs.
• Dimensions: 9.0" x 1.0" x 7.0"

Customer Reviews

As much a manual as an illumination

Well. I looked at the two reviews that were posted as of June, 2008, and decided I had to take a stand. One -can- crab about the "spill-over" and gaping holes here and there, but as a revelation of technique to those who are largely unaware of how those with the knowhow and financial wherewithall manipulate public opinion, this is a -very- worthwhile read. I expect anyone who "digs in" here will come away with a much better...