Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

By Gwyneth Moore and Gwyneth Moore

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways.

• Format: Paperback
• Language: English
• ISBN: 2940411875
• ISBN13: 9782940411870
• Release Date: November 2012
• Publisher: Bloomsbury Visual Arts
• Length: 184 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 6.2" x 8.9"