Balls!: 6 Rules for Winning Today's Business Game

By Alexi Venneri

Brave, Authentic, Loud, Lovable, and Spunky The keys to sustained business growth and success. America's small and midsized businesses face unique challenges as they struggle to reach the kind of long-term business goals achieved by larger companies. Balls shows that successful firms follow certain rules and display six essential traits-they are brave, authentic, loud, lovable, and spunky. Add an exclamation mark for "Do It Right Now Before Someone Else Does " and that spells Balls -something all growing businesses need in order to truly succeed. Written by a young executive at one of America's fastest growing small businesses, Balls looks at business success from a decidedly exuberant and creative perspective, bringing fresh ideas and tactics that any business leader, in any industry, will find immediately useful. Alexi Venneri (Seattle, WA) is Chief Marketing and Communications Officer at Who's Calling, one of the fastest growing companies in America. She joined the firm as employee number 13 and has witnessed it grow to over 300 employees. She is also the former director for the Seattle Mariners who managed all ballpark marketing and fan relations for the team. Her professional career also includes sales management, event planning, training, and marketing for companies in both the U.S. and Canada.

• Format: Hardcover
• Language: English
• ISBN: 0471712728
• ISBN13: 9780471712725
• Release Date: January 2005
• Publisher: John Wiley & Sons
• Length: 178 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.9" x 5.8" x 8.6"

Customer Reviews

Finally, rules for winning in business and in life

Full of real world examples of how anyone with a little innovation, creativity and guts can not only succeed, but also really win in today's business world. It's not enough to play by the rules anymore, you have to think outside the box and not be afraid to take chances. Inspirational and motivating, this book is an easy read and the Snag the Ideas feature is invaluable to any businessperson looking to get ahead quickly.

Balls by Alexi

This book is a fast read with a lot of energy. I picked up a lot of ideas for a new business.

That Was Balls E

Very motivating and inspirational. This is a must read for anyone that wants to succed in the game of Life.

Cheers to BALLS!

This is a good book. I'm a business writer who covers the brewing industry, so I particularly enjoyed the story about Jim Koch and The Boston Beer Company. Cheers to Alexi for creating a very readable business book! Gregg Glaser

USEFUL, SMART, INSPIRING!

BALLS! is useful, smart and inspiring -- without being preachy or aggressive. It's got good advice for business owners or anyone trying to start his or her own business. Venneri's stories are funny and serious at the same time -- a good trick for a business book. She keeps the focus on real-life business situations, which makes the book practical and relevant. Five stars for "6 Rules!"