B2B Technology Marketing

By Hugh Taylor

Book Overview

Marketing technology products to business customers is a distinct discipline. It doesn't resemble consumer-facing tech marketing at all. It's not even the same as business-to-business (B2B) marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0615862942
• ISBN13: 9780615862941
• Release Date: August 2013
• Publisher: Taylor Market Intelligence, Inc.
• Length: 206 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"