Attention, Attitude, and Affect in Response To Advertising

by David W. Stewart

Book Overview

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology,...

• Format: Hardcover
• Language: English
• ISBN: 080580756X
• ISBN13: 9780805807561
• Release Date: October 1993
• Publisher: Psychology Press
• Length: 338 Pages
• Weight: 1.60 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"