The Asian Advantage

by George S. Yip

Book Overview

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the region's 14 most active countries, Asian Advantage provides a blueprint for doing business in the world's fastest growing area. Many books on Asian business take a more "macro" political-economic approach...

• Format: Paperback
• Language: English
• ISBN: 0738203513
• ISBN13: 9780738203515
• Release Date: July 2000
• Publisher: Basic Books
• Length: 464 Pages
• Weight: 1.39 lbs.
• Dimensions: 1.0" x 6.0" x 9.2"

Customer Reviews

Filled with information and insight.

Offers an evaluation of 14 Asian countries in terms of each one's potential role in the global strategies of multinational companies, from both a market and production or supply vantage point. The author examines the extent that strategy must be adapted to each nation and how each is strategically used by companies. It also provides a framework for developing regional and country strategies. Filled with information and insight. Reviewed by Gerry Stern, founder, Stern & Associates and HRconsultant.com InfoCenter.

more reflective from US scholar after Asian financial Crisis

Asian Financial Crisis is a drama for major multimational group, this book emphsizes new point for observation in asian area. After F.C., all of companies are rethinking regional stratigics and the exactive roles each country in this region. The collection of more 14 scholars which have researched in different asian county for long time. Offering some foundimental ideas could be helpful.