The third edition (1990) was titled Effective Business Psychology . A basic, career-oriented textbook with a variety of suggestions for personal improvement and effectiveness, designed to meet the curriculum needs of postsecondary courses in business psychology, applied psychology, and human relatio
Good book, great learning experience and I would recommended it to anyone who is taking a psychology class.
Great book. Very helpful!
Published by Thriftbooks.com User , 16 years ago
This is a great book. I am reading this book for a class, and I wasn't sure what to expect from it. But, I found I really enjoyed reading the material. Mr. DuBrin makes things sensable and practical for succeeding in the business world.
applying what?
Published by Thriftbooks.com User , 16 years ago
book was in excellent condition when received. This was an easy but educational book to read giving lots of insight into the field of psychology. Gives a great overall view to understanding the field.
".....a must read for leaders in business and those who want to be.."~JC Angelcraft
Published by Thriftbooks.com User , 18 years ago
Andrew J. Dubrin's book, Applying Psychology, is a nice exercise in the practice of business psychology. It is a first step for those who plan to become Industrial Psychologist and most likely will be required reading in your undergraduate studies. The hidden value of this book is that inside its pages lie a treasure chest of information that can enhance any career. Applying Psychology 6th edition covers such important topics as how values and beliefs influence job behavior. It addresses issues of perception like how people interpret the world and why perceptual problems exist. It teaches about methods and the importance of communication in the work place and emphasizes the value of understanding yourself by helping the reader learn how to develop self-awareness. This fine textbook is a must read for leaders in business and those who want to be. It explains the sources of motivation and offers various techniques in self-motivational techniques. It is filled with several workshops designed to reveal tendencies and personality traits that can help a leader be the best that they can be.
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