Applied Crisis Communication and Crisis Management: Cases and Exercises. W. Timothy Coombs

By W. Timothy Coombs

Book Overview

Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters

• Format: Paperback
• Language: English
• ISBN: 1452217807
• ISBN13: 9781452217802
• Release Date: June 2013
• Publisher: Sage Publications, Inc
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 7.0" x 9.9"